Hello, HR community! Today, let’s embark on a hilarious journey into the paradoxical world of HR slogans. “Hire for attitude and train for skills” has been an HR anthem for ages. But here’s the twist – in the digital age, it’s turned into a double-edged sword, cutting through brand value!
The HR Mantra: “Hire for Attitude and Train for Skills”
We’ve all heard it a million times – HR’s golden rule: “Hire for attitude and train for skills.” It’s a philosophy that values the right mindset, character, and cultural fit over immediate skill sets. And it’s a sound concept in theory. But here’s where things get hilariously tricky!
The Digital Paradox: Skill and Attitude in 2D
In today’s digital world, we’re fast approaching a paradoxical situation. HR is taking this slogan to heart and making hiring decisions based solely on 2D representations – resumes and digital profiles. They’re evaluating attitude and skills from a worded copy, reducing the human element.
The Catch-22: Resumes as Jury
Resumes can be deceiving. They’re like movie trailers – they can be epic, but the actual movie might be a flop. Evaluating attitude and skills from resumes is like trying to grasp the taste of a dish by reading the recipe. It’s just not the same!
The Reputation Boomerang: Ads and Cold Emails
Now, the fun part begins! As HR dials down the human element, their potential hires are doing the same. Candidates evaluate companies based on the cold emails they receive, the ads they see, and the online reviews. It’s a boomerang effect – if HR is distant, candidates will mirror that.
The Result: A Dangerous Sword
This approach, while efficient, can turn into a dangerous sword that cuts both ways. As HR emphasizes hiring from behind screens, their brand value becomes vulnerable. Customers (in this case, candidates) evaluate the company based on the cold, impersonal interactions they’ve had.
